The rebrand of Optic Tour

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Rebranding a successful company is tough, you want to honor what has been working while making sure to give them a new look and make sure the new design is not trendy with a short lifespan. 
Working with Optic Tour was a great experience, the challenge was to keep the integrity of their existing brand. Optic Tour is a certified Google Agency, the confidence clients come to them with is initiated by the Google relationship, the reason they come back and refer all their friends is because of the outstanding work thy do. So the challenge is to give them a brand that allows them to stand alone in the market without losing their main attraction component.

Testimonial

"We needed to update our logo and branding because it was looking very dated and we were going to start incorporating video production with the company - So our goal to develop a stronger looking brand that would highlight our core offerings. From the first meeting, Gilbert was extremely receptive towards our goals, needs and thoughts. He was able to take in all the information and challenge us on thinking about our brand. When he revealed the different branding options and a color study, we were BLOWN AWAY! He was able to execute on all the points we wanted and we’re extremely happy with how it turned out and we’re excited to share our new brand with prospective clients - all thanks to the Color Factory! “
-Ramin Jahedi [CEO - Optic Tour]

Find My Physical Therapist

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Find My Physical Therapy is a new business launched by an owner of two therapy clinics in Austin. The need to fill is the challenge a small clinic has when they try to compete in the market against the big chains and their big marketing dollars. The solution is to establish a common group to collaborate in their marketing efforts.
The  design approach was to try and establish the fact that Google search will be one of their strategies. I culminated the search icon and and a person/patient stretching in a pain free pose. The color pallet was red to give you a an instant reminder of the search icon.